I’ve been following Umair Haque for a couple months. I was tipped by Fred Wilson ala AVC fame. At first I thought he was a new age socialist, which he is. However, I think his meaning gets stronger under todays circumstances. His old rules vs new rules perspective literally makes me look and think sideways. Five, maybe 10 years ago, I would have immediately dismissed these mother and apple pie perspectives to yet another progressive hippy with modern glasses. But hang on here, now, now with literally bedrock companies collapsing on a quarterly basis, you can’t help but question if another approach is needed.
All of his ideas tend to wax the assumption of a connected world, which is great. I get it. The world isn’t *totally* connected as we think, but I’m following. But Umair takes the Web 2.0/social network further by asking and requesting companies to embedd new rules of engagement with their customers and community.
Listen for yourself. Below contains a video to a recent talk he gave in Sweden. He’s not the most charismatic speaker, he glosses over details left right and center, but the core….listen to the core of his argument. I’m a moderate in most things from sports to beer, but this fresh thinking is seriously f*&king sweet.